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7 of the best marketing techniques for 2020

marketing techniques

When content marketing got stronger, there were only a few techniques that you could benefit from.

On a typical day, you will write a blog post, hoping it will be rated on Google, sent to your email subscribers, and posted to your personal files on social media.

That was more or less that.

This remains the primary strategy that most marketers use today, but since content marketing has grown in popularity since its early adoption, it has become a more accurate and sophisticated type of marketing with many techniques. to reach out and resonate with the audience.

To help you learn about today's most effective marketing techniques, we've put together the best technologies to add to your content marketing arsenal.

The best marketing techniques.

  • CTA copy proof
  • Email preview
  • Blog Post Title Test
  • Brand storyteller
  • Theme-based content strategy
  • Email subscriptions are increasing
  • Historical improvement

1. CTA copy proof

Each company has a different set of customers, so there is no one formula that works for everyone to design the best call to action phrases. To find out which version of CTA will produce the best results for your business, you need to find out what favors your unique customer group.

With A / B testing, you can run an experiment between two variables, such as red and blue CTA, and determine which one produces better results. However, A / B tests should not be confused with multivariate tests, which allow you to test multiple variables at the same time.

For A / B tests, you can use the HubSpot A / B test tools. With this kit, you will get instructions for A / B tests, you will know the variables to be tested and you will have access to a simple importance calculator to track your results. .

2. Email preview

Did you know that more than 50 percent of respondents from the US check their personal email account more than 10 times a day, which is their favorite way to receive brand updates?

This means that there is not much margin for error when sending an email. To avoid any issues, a great method of deployment marketing is to start previewing your email from different email providers before publishing it.

There are many tools you can use to preview your emails, like HubSpot's free email program. With the email preview tool, you can test your emails before sending them and know what they look like at each service provider.

3. Blog Post Title Test

When writing a blog post, are you using your first title or are you writing a little?

Most sellers write lots of addresses before deciding which addresses to use. However, it is not always easy to make a decision.

To make this decision, you can run an A / B test and see what types of titles work best for your audience.

Also, you can use tools like this title analyzer to see what you can do to improve your title.

4. Brand storyteller

In the field of neuroscience, researchers have shown that storytelling is the best way to attract people's attention, get information from their memories, and emotionally resonate with them. The human brain is programmed to long for, seek, and respond to well-designed narration, and that will never change.

So just like your favorite Netflix show, you can create a YouTube series to entice viewers to subscribe to your updates. This can make your audience more excited about the final season of your show than it is currently in the last season of Stranger Things.

Before giving the green light to a plethora of final listings, instructions, and guides, remember how compelling storytelling is and think about creating a YouTube series, podcast, or social network full of collision, surprise, and excitement that viewers they will see about your brand.

5. Theme-based content strategy

Since people rely heavily on Google to provide accurate and relevant answers to most of their questions today, Google needs to understand the intent and context behind each search.

To do this, Google has evolved to recognize onsite connections through user queries, re-searching for similar queries that users have searched for in the past, and displaying the content that best answers them. As a result, Google will provide the content it deems most reliable on the subject.

To help Google identify your content as a trusted authority on marketing, sales, and customer service issues, consider applying a block pillar template to your blog.

Essentially, the cluster substrate model is a theme-based content strategy. This means that you are creating ideas for your blog and organizing them by topic.

By creating a single sub-page (a final guide, for example) that provides a high-level overview of the topic and group page hyperlinks (secondary blog posts) that drill down on topic subtopics, you can tell Google that their home page has authority on the subject.

Hyperlinking all group pages to the support page also extends domain authority across the group, so cluster pages get an organic boost if their home page is higher, and group pages can It will even help rank your home page if it starts to rank for specific keywords that target you.

6. Increase in email subscriptions

From now on, subscribing to your favorite online posts by email is the best way to stay up-to-date with their latest news and updates. And since it takes six to eight touchpoints to create a qualified sales customer, persuading people to subscribe to your emails, and therefore your continued consumption of your content, you will generate more leads and earnings for your business.

Building a loyal and engaged subscriber base also speaks to the quality of its content and its emotional resonance. Although content groups clutter the Internet and inboxes for most people today, people are still actively engaging with their content, which is a clear sign that they really appreciate it.

To create your email list, you will need to use email marketing software like HubSpot. In this way, you can create, customize, and optimize marketing email messages without the need for a developer.

7. Historical improvement

In 2015, HubSpot made a ground-breaking discovery about free monthly blog traffic - the vast majority come from posts published earlier that month. In fact, 76% of monthly blog visits come from these old posts.

Today, the top reveal episodes are higher than ever: 89% of monthly blog visits come from posts published at least six months ago, and we've developed a comprehensive strategy dedicated to updating and publishing this historical content.

These types of blog posts are called "updates" and make up 35-40% of HubSpot's editorial calendar. By updating posts with new information and effectively republishing them as new blog posts, HubSpot can take advantage of the current organic value these posts have accumulated through backlinks, user interaction, and doubling the number of visits or even three times. This process also helps HubSpot improve the efficiency of our blog and reduce the amount of new content that we have to create while increasing traffic and free conversions.